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An Accredited Practising Dietitian with marketing qualifications and an MBA, Shane has pioneered the provision of specialist nutrition marketing and communications advice to a range of leading food and health organisations, including ���ʵ��� (remember “9 out of 10 Nutritionists Recommend Weet Bix”), NSW Health and Food Industry Asia where he was based in Singapore.

Since joining ���ʵ��� as manager of the Nutrition Insights team, Shane has been working with the team to develop compelling nutrition insights and to support ���ʵ���’s nutrition position both internally and externally. He has a strong professional interest in dietary fibre, resistant starches and the health benefits of plant foods and according to his two kids, is famous for his veggie pizza!